Bertha Warbird

Callaway Golf Company   by jekky

History

Callaway Golf Company was founded by former Burlington Industries textile president, Ely R. Callaway, Jr. Callaway was raised in Lagrange, GA and was a graduate from Emory University. Callaway became very successful in the textile industry and was very fond in playing golf. At games, Callaway would use clubs by Hickory Sticks. The clubs were constructed of hickory-shafts with a steel core. At that time, Hickory Sticks was owned by Richard Parente and Dick De La Cruz. As Hickory Sticks started running low on funds, they sought investors to help the company and approached Callaway. At the time, he had just sold his vineyards for a $9 million profit. Then in 1982, he bought half of Hickory Sticks, the company was renamed to Callaway Hickory Stick USA. In 1984, Callaway bought the rest of the company for $400,000. In 1983, he became president and moved the company to Carlsbad, California where he sold clubs out of his Cadillac. The company eventually changed to its present name in 1988.

In 1986, Callaway hired a billiard cue designer, Richard C. Helmstetter, as a consultant. Helmstetter later became chief club designer that same year and introduced computer-controlled manufacturing machines. With his help, the company developed the original Big Bertha driver using large-volume (190cc) steel clubhead. The Big Bertha driver grew to 290 cc in 1997.

In 1996, the company hired Roger Cleveland as chief club designer and in 2002, launched the Callaway Golf Forged Wedges. These wedges were constructed from carbon steel and a face with modified U grooves.

In that same year, Callaway announced the development of a new Golf Ball. Callaway Golf spent three years developing its new golf ball and a state-of-the-art production facility. The company entry into the market represented a $170 million investment in the research and development of the ball, construction of the 225,000-square-foot (20,900 m2) production facility, and development and purchase of special manufacturing equipment. Callaway manufacturing facility and its equipment were designed specifically for the unique production requirements for the new ball.

Callaway Golf Ball Company engineers, recruited from Du Pont and Boeing, used aerodynamic computer programs (first used by Boeing and General Electric) to evaluate more than 300 dimple patterns and more than 1,000 variations of ball cores, boundary layers, and cover materials to create the new Rule 35 ball. Callaway engineers designed only two models of the Rule 35 ballhoosing to develop a “complete-performance” ball rather than separate balls developed for spin, control, distance, and durability. Ely Callaway explained the company product development objectives as follows: “We have combined all of the performance benefits into one ball so players no longer need to sacrifice control for distance, or feel, or durability. Each Rule 35 ball contains a unique synergy of distance, control, spin, feel and durability characteristics. This eliminates confusion and guesswork in trying to identify the golf ball that is right for each individual golfer.”

In 1997, Odyssey Sports was acquired expanding Callaway’s line of putters. This eventually led to the release of the Odyssey White Hot putter line in 2000.

Ely Callaway resigned in 1996 stepping aside for Donald H. Dye to take over as CEO and President, but Callaway would continue to be part of the company in a promotional role. He later returned in 1998 to reassume his leadership position but died of pancreatic cancer on July 5, 2001 which left the position to Ron Drapeau.

In 2003, Ron Drapeau, announced the intended purchase of Top-Flite Golf, as well as its Ben Hogan Golf division, soon after it filed for Chapter 11. Following competition from Adidas the acquisition would eventually cost Callaway Golf $169 million.

Financial

In 1992, Callaway Golf went public on the New York Stock Exchange.

The Company announced a dividend of $.07 per share, payable September 20, 2007, to shareholders of record as of September 6, 2007.

Callaway Professionals

PGA Tour

Cameron Beckman

Rich Beem

Notah Begay

Mark Brooks

Ernie Els

Nick Flanagan

J. J. Henry

Fredrik Jacobson

Rocco Mediate

Phil Mickelson

European Tour

Thomas Bjrn

Michael Campbell

Emanuele Canonica

Franois Delamontagne

Nick Dougherty

Niclas Fasth

Alastair Forsyth

Stephen Gallacher

Ricardo Gonzlez

Anton Haig

Thongchai Jaidee

Barry Lane

Michal Lorenzo-Vera

Graeme McDowell

Phillip Price

lvaro Quirs

Robert Rock

Marcel Siem

Oliver Wilson

LPGA Tour

Julieta Granada

Leta Lindley

Carolina Llano

Morgan Pressel

Annika Srenstam

Momoko Ueda

Champions Tour

Olin Browne

Jim Colbert

Dave Eichelberger

Mark McNulty

Eduardo Romero

Nationwide Tour

Bubba Dickerson

Legends

David Leadbetter

Johnny Miller

Arnold Palmer

Gary Player

Source

Current Products in Production

I-MIX

Interchangeable Clubheads and Shafts:

FT-iQ, FT-iQ Tour

FT-9, FT-9 Tour

Drivers

FT-Tour, FT-iZ

FT-9, FT-9 Tour

FT-iQ, FT-iQ Tour

Diablo Edge/Diablo Edge Tour

Big Bertha Diablo Driver

Hyper X, Hyper X Tour Driver

Women’s Big Bertha Driver

Fairway Woods

FT-iZ

Diablo Edge

Big Bertha Diablo Fairway Woods

FT-i Squareway Fairway Woods

FT, FT Tour Fairway Woods

X, X Tour Fairway Woods

Hybrids

Diablo Edge

FT Hybrid

X Hybrid

Big Bertha Diablo Hybrid

Irons

Diablo Edge

Diablo Edge Forged

FT I-Brid Irons

FT Irons

X-22 Irons, X-22 Tour Irons

X-Prototype Irons

X Forged Irons (2009)

Big Bertha ‘09 Irons

Wedges

Jaws Wedges

X-Forged Wedges

X-Tour Wedges

Balls

Tour i(s)

Tour i(z)

Tour i

Tour ix

Big Bertha Diablo

HX Hot Plus, HX Hot Bite

HX Pearl

Warbird Plus

Coming Soon No unreleased products at this time

Source

References

^ a b “CALLAWAY GOLF IN $130 MILLION DEAL FOR ODYSSEY SPORTS”. New York Times. July 22, 1997. http://query.nytimes.com/gst/fullpage.html?res=9C07E4DB133BF931A15754C0A961958260. Retrieved 2008-10-15. 

^ a b “COMPANY NEWS; CALLAWAY GOLF BEATS OUT ADIDAS TO BUY TOP-FLITE”. New York Times. September 5, 2003. http://query.nytimes.com/gst/fullpage.html?res=9501E5DD1E38F936A3575AC0A9659C8B63. Retrieved 2008-10-15. 

^ Golf – CBSSports.com

^ Callaway Golf Company – Company History

^ Callaway Forged Wedge

^ Callaway Golf Company Online Case

^ http://www.infoplease.com/ipa/A0884345.html

External links

Official Callaway Golf website

Official Odyssey Golf website

Official Top Flite Golf website

Official Ben Hogan Golf website

Categories: Companies listed on the New York Stock Exchange | Companies based in San Diego County, California | Sporting goods manufacturers of the United States | Golf equipment manufacturers | Golf in the United States | Clothing brands

About the Author

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